Terms of Service.

These terms apply when you use www.fluencer.co.uk or the Fluencer portal, whether as a brand running campaigns or as a creator taking part in them. By creating an account you agree to them.

1. Who we are

Fluencer is a micro-influencer marketing platform based in London. We connect brands with creators, and we manage campaigns between them. In these terms “we” and “us” mean Fluencer, and “you” means the person or organisation using the service.

2. Accounts

You must be 18 or over to use Fluencer. You are responsible for keeping your password secure and for everything done through your account. Tell us promptly if you think someone else has access to it.

The information you give us must be accurate. Inflating audience figures, claiming an account you do not control, or misrepresenting who you are is grounds for us closing your account.

3. Verification

Creators may link social accounts so we can confirm they are genuine. We check that a linked account belongs to you and record its audience figures. A verified badge means we have carried out that check — it is not a guarantee of performance, and we do not warrant that any figure will stay accurate over time.

We may remove a verified badge, or suspend an account, if we later find the information is wrong or the account has changed hands.

4. For creators

• Applying to a brief is not a booking. A brand chooses which creators to accept.
• If you are accepted, you agree to produce the deliverables described in the brief, to the deadline stated, and to a reasonable standard.
• You must comply with UK advertising rules. Paid content must be clearly disclosed — normally #ad — in line with the CAP Code and ASA guidance. This is your legal responsibility, and a brief never overrides it.
• You keep ownership of the content you create. By taking part you grant the brand a licence to use that content on the channels and for the period set out in the brief, and you grant us a licence to show it in our own portfolio unless you tell us otherwise.
• You must have the rights to everything you include — music, footage, and the likeness of anyone who appears.

5. For brands

• Briefs must be lawful, accurate and not misleading. You are responsible for the claims made about your own products.
• You may not ask a creator to conceal that content is paid for, or to make claims they cannot substantiate.
• Creator details in the portal are for evaluating and running campaigns on Fluencer. You may not scrape the directory, resell it, or use it to contact creators outside the platform in order to avoid our fees.
• Usage rights for content are those set out in the brief. Using content beyond that — different channels, longer period, paid amplification — needs the creator’s agreement.

6. Fees and payment

Plan prices are shown on our pricing page and in your portal. Fees are quoted in pounds sterling and exclude VAT unless stated otherwise. Payment terms are agreed before a campaign begins.

We will always tell you the price before you commit to it. If prices change, the change applies from your next billing period, not retrospectively.

7. Cancellation

You can close your account at any time by contacting us. Where a campaign is already under way, work completed and costs already committed to creators remain payable.

We may suspend or close an account that breaches these terms, that is used for unlawful purposes, or where payment is significantly overdue. Where it is reasonable to do so, we will warn you first.

8. Availability

We aim to keep the platform available but do not guarantee uninterrupted access. We may change or withdraw features, and will give notice of material changes where we reasonably can.

9. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

Subject to that, we are not liable for loss of profit, loss of business, or indirect or consequential loss. Our total liability in any 12-month period is limited to the fees you paid us in that period.

We are not responsible for how a third-party platform behaves — an algorithm change, an account suspension, or a change to a platform’s own terms is outside our control.

10. Disputes between brands and creators

Where we have managed a campaign we will help resolve disagreements about deliverables in good faith. We are not a party to any separate contract you make directly with each other.

11. Changes to these terms

We may update these terms. The date at the top shows when they last changed, and we will email account holders about material changes. Continuing to use Fluencer after a change means you accept the updated terms.

12. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. Nothing here affects your statutory rights as a consumer.