Creator Terms.

These terms apply to you as a creator on Fluencer — from the moment you create a profile, through vetting, and into any campaign you take part in. They sit alongside our general Terms of Service, which cover using the site and the portal generally. Where the two disagree about something creator-specific, this page wins.

We have written these to be read. If anything here is unclear, email hello@fluencer.co.uk and ask before you agree to it.

1. Who can join

You must be 18 or over, be legally able to enter into a contract, and be the genuine owner of the social accounts you add to your profile. Fluencer is a UK network, so campaigns are generally briefed for creators with a UK-based audience.

You join as an independent creator, not as an employee, worker or agent of Fluencer. You are responsible for your own tax and National Insurance, and for registering with HMRC if your creator income requires it. Nothing here creates a partnership or an exclusive relationship — you are free to work with anyone else, including our competitors.

2. Applying, and what vetting means

Creating a profile makes you an applicant. It does not make you a member of the network, and it is not an offer of work.

Our team reviews each applicant. We look at:

• whether the accounts you have listed are genuinely yours;
• whether your audience looks real, rather than bought or inflated;
• your content, niche and how you engage with the people who follow you;
• whether your profile details are accurate and complete.

We aim to review applications within 48 hours, but that is a target rather than a promise. After review your profile is either approved and visible to brands, held while we ask you for more information, or declined.

We may decline an application, and we may remove an approved creator from the network. The usual reasons are inaccurate profile information, purchased or artificially inflated engagement, an account you do not control, or conduct that would put a brand at risk. Where we decline you, we will tell you, and you can ask us to look again if you think we have got it wrong. Being declined does not mean you owe us anything, and you can ask us to delete your profile.

Approval means you are eligible to be shown briefs. It is not a guarantee of work, a minimum number of campaigns, or a minimum amount of income.

3. Your profile and your accounts

Keep your profile accurate. If your handle, niche, location or audience changes materially, update it. Brands choose creators on the basis of what your profile says, and an inaccurate profile is the fastest way to lose your place in the network.

Linking a social account lets us verify the handle and read the follower and engagement figures we show to brands. It does not let us or any brand post as you, read your messages, or access your account. You can unlink at any time from your portal, and doing so removes the figures we held for that connection.

Do not buy followers, engagement or views on an account you have listed with us, and do not list an account you do not personally control.

4. Briefs and campaigns

A brief is an invitation, not an instruction. You are free to decline any brief, for any reason, without giving one. Declining a brief does not count against you.

If you accept a brief, the deliverables, deadlines, exclusivity, fee and usage rights for that campaign are set out in that brief. Those campaign-specific terms are what govern the work. If a brief contradicts this page on something specific to that campaign — for example a longer usage licence — the brief applies, and you should not accept it unless you are happy with it.

Deliver what you agreed, on time, and tell us early if something is going to slip. If content is not delivered, or is materially different from what was briefed, the fee for that deliverable may be reduced or withdrawn.

5. Disclosure and advertising rules

Every piece of paid or gifted content must be clearly and prominently disclosed, in line with the CAP Code and the CMA’s guidance for social media endorsements. In practice that means a clear #ad or Paid partnership label that a viewer sees without having to tap “more”. Disclosure is not optional and is not negotiable, on any campaign, whether you were paid in money or in product.

Do not make claims about a product that are not in the brief, and do not make health, medical, financial or cosmetic claims that the brand has not given you in writing. Some categories — financial services, food and health, cosmetics, alcohol, gambling — are tightly regulated, and the brief will tell you what may and may not be said.

Your content must be your own work, must not infringe anyone else’s copyright (including music you do not have a licence for), and must not be misleading, defamatory, discriminatory or unlawful.

6. Who owns the content

You own the content you create. You are the author, you hold the copyright, and creating content through a Fluencer campaign does not transfer that copyright to us or to the brand. We do not ask you to assign it, and we do not take ownership of your work as a condition of joining.

What the brand receives is a licence to use the content, not ownership of it. Unless a brief expressly says otherwise, that licence:

• covers use of the campaign content on the brand’s own channels and in its paid media;
• runs for the period stated in the brief — typically 3 or 12 months from delivery — and then ends;
• is non-exclusive, so you keep the right to use your own work;
• does not permit the brand to sell, sub-license or pass the content to another brand;
• does not permit material edits that change the meaning of what you said, or that make you appear to endorse something you did not.

Fluencer takes a licence only to run the campaign and to show the work in our own portfolio and case studies. Where a case study would identify you personally, we will ask you first.

You keep the right to post the content on your own channels, to include it in your portfolio, and to show it to other prospective clients — subject to any exclusivity period stated in the brief.

If a brand wants to use your content beyond the licence it was granted — for longer, in a different territory, or on a channel not covered — that is a new negotiation with you, and a new fee. We will not extend a licence on your behalf without asking you.

You keep your moral rights, including the right to be identified as the author where that is practical on the platform in question.

7. Payment

Fluencer does not currently process payments through the platform, and the portal does not yet handle invoicing or payouts. Today, payment for a campaign is arranged directly, on the terms set out in that campaign’s brief. This section describes how payment will work as we build it into the product, and we are stating it now so you know what to expect rather than discovering it later.

When payments run through Fluencer, the terms we intend to hold ourselves to are:

• The fee is agreed before you start. You will never be asked to create content on the understanding that a fee will be decided afterwards.
• No fee to join, and no fee to be shown briefs. Creating a profile, being vetted and appearing to brands is free, and always will be. We are paid by brands, not by creators.
• Payment within 30 days of the campaign deliverables being accepted, unless a brief states a shorter period.
• Any deduction is stated up front. If a platform fee or commission ever applies to a payout, it will be shown in the brief before you accept it. We will not introduce a deduction retrospectively to work you have already agreed to.
• Gifted-only campaigns are labelled as such. Where the compensation is product rather than money, the brief will say so plainly, and you decide whether that is worth your time.

You are responsible for declaring your creator income, including the value of gifted product, to HMRC. We do not deduct tax from what you are paid.

We will update this section, and the date at the top of this page, before payments go live in the product. If the change affects you, we will email you rather than rely on you noticing.

8. Leaving

You can leave the network at any time by asking us to close your profile. Anything you have already committed to on a live campaign still stands, and a usage licence a brand has already been granted runs for the period it was granted for — leaving does not cut it short.

We may suspend or remove a creator for breaching these terms, particularly for undisclosed advertising, artificially inflated engagement, or repeatedly accepting briefs and not delivering. Where it is fixable, we will tell you what is wrong and give you a chance to fix it first.

What happens to your data when you leave is set out in our Privacy Policy.

9. Liability

Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

Subject to that, we are not liable for indirect or consequential loss, and our total liability to you in any 12-month period is limited to the fees paid to you through Fluencer in that period.

We are not responsible for how a third-party platform behaves. An algorithm change, a shadowban, a takedown or an account suspension is outside our control, and we cannot guarantee any level of reach or performance on content you post.

You are responsible for the content you publish and for complying with the rules of the platform you publish it on.

10. Changes to these terms

We may update these terms. The date at the top shows when they last changed, and we will email creators about material changes — particularly anything affecting content ownership or payment. Continuing to use Fluencer after a change means you accept the updated terms. A change never applies retrospectively to a campaign you have already accepted.

11. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.