We break down the data behind micro and macro influencer campaigns, comparing engagement rates, conversion costs, and long-term brand impact across 500+ UK campaigns.
A transparent look at influencer pricing across platforms and tiers. Real numbers from real campaigns, not vague industry averages.
Platform selection can make or break your campaign. We compare reach, engagement, demographics, and content longevity across both platforms.
How food and drink brands are using micro-influencers to fill tables, build buzz, and generate authentic content that keeps working long after the campaign ends.
A step-by-step framework for writing creator briefs that result in better content, fewer revisions, and campaigns that hit your KPIs first time.
Likes and impressions are not ROI. We explain how to track real business outcomes from influencer campaigns, from attribution modelling to conversion tracking.
Short-form video dominates both platforms, but the performance data tells a nuanced story. We compared 200+ pieces of creator content across both.
Fake followers cost brands millions every year. Here is our exact vetting process for ensuring every creator in your campaign has a real, engaged audience.
Our annual deep dive into UK influencer marketing performance. Engagement rates, costs per post, platform trends, and predictions for the year ahead.