The agency behind the micro-movement.
Fluencer was built in London on a simple belief: smaller creators drive bigger results.
Started with a hunch.
Built with proof.
In 2019, influencer marketing was dominated by celebrity endorsements and six-figure budgets. Brands outside the Fortune 500 were left behind. We saw a different path.
Our founder, Alex Turner, had spent years watching small creators outperform big names on engagement, trust and conversion. The data was clear: audiences trust people who look like them. Micro-influencers were not a compromise. They were the advantage.
Fluencer launched from a shared workspace in Shoreditch on a hunch: that a creator with a few thousand engaged followers is worth more to most brands than a celebrity with a million passive ones. The hunch became a playbook. The playbook became the platform you are looking at.
Today, we are London's leading micro-influencer agency, working with brands across food, fashion, beauty, fitness, tech and hospitality. Our approach has not changed: real people, real reach, real ROI.
What we stand for.
Every single campaign.
Authenticity First
We only work with creators who genuinely align with the brands they represent. No faking it, no pay-to-say. Audiences can spot inauthenticity instantly, so we never risk it.
Measurably Better
Every campaign is built around measurable outcomes. We track reach, engagement, conversions and ROI because gut feelings are not a growth strategy.
Transparent by Default
Live dashboards, honest reporting, no hidden fees. You see exactly what we do, what it costs, and what it delivers. Full visibility at every stage.
Relationships Over Transactions
We build long-term partnerships with both brands and creators. We would rather run your programme for years than sell you a one-off burst.
The people behind
the campaigns.
Alex Turner
Former agency strategist who saw the gap between big-budget influencer marketing and the brands that actually needed it. Founded Fluencer in 2019 to make creator-led growth accessible to every ambitious brand.
Priya Shah
Runs campaign delivery across food, fashion and beauty. Priya owns the brief-to-report process and is accountable for the numbers you get at the end of it.
Marcus Webb
Marcus leads creator sourcing, vetting and relationship management, making sure every match is genuine and every account is what it claims to be.
Zoe Chen
Data scientist turned marketing analyst. Zoe built our live reporting dashboards and attribution models that prove exactly what creator content delivers.
Jordan Lee
Oversees creative strategy and content quality across all campaigns. Jordan ensures every piece of creator content meets brand standards while staying authentic.
Isla McKenzie
Your first point of contact and ongoing champion. Isla manages client relationships and makes sure the goals you set at the start are the ones we report against.