Fitness Marketing That Drives Results.
We connect gyms, supplement brands, activewear labels and fitness apps with the micro-influencers who inspire real action. Campaigns built around transformation, not just impressions.
Fitness is built on
trust and proof.
People do not buy fitness products from strangers. They buy from the creators they train with virtually every day. Micro-influencers have built that trust through consistent, genuine content.
Downloads in 30 Days
Our flagship fitness app campaign drove 12,000 downloads in the first month. Creator content converted because it showed real people getting real results.
Cost Per Install
At £0.38 per install, micro-influencer campaigns outperform paid app install ads by a significant margin. Authentic endorsements drive cheaper, higher-quality installs.
Average App Rating Post-Campaign
Users acquired through creator content rate apps higher because they arrive with genuine interest and realistic expectations, not inflated promises.
Trust Fitness Creator Advice
78% of gym-goers say they have tried a new supplement, workout or fitness product based on a micro-influencer recommendation.
Fitness brands we
have powered.
12,000 app downloads in 30 days at £0.38 per install, with a 4.8-star average rating from creator-acquired users.
We activated 35 fitness micro-influencers across TikTok and Instagram to showcase real workout sessions using the app. Content included transformation challenges, "day in my life" formats and honest reviews. The creators' genuine enthusiasm drove high-quality installs with exceptional retention rates.
A new protein supplement brand achieved 8,200 first orders and a 5.3x ROAS through a creator-led launch campaign.
We matched the brand with 25 fitness creators who genuinely used protein supplements in their routines. Content focused on taste tests, morning routine integrations and gym bag essentials. The authenticity of creators incorporating the product into existing habits drove significant purchase intent.
An emerging activewear label built 28k followers and drove a 320% increase in online sales over a 6-week campaign.
We selected 30 fitness creators who embodied the brand's inclusive positioning. Content ranged from workout try-ons to styled gym-to-street looks. The diversity of creators and content types built a broad, engaged audience that converted consistently throughout the campaign.
Where fitness content
drives action.
TikTok
The dominant platform for fitness content. TikTok transformation videos, workout tutorials and "what I eat in a day" formats drive massive organic reach. The algorithm rewards consistency and authenticity, making it ideal for fitness creators.
- Transformation challenge content
- Workout tutorial clips
- "What I eat in a day" formats
- Gym motivation and lifestyle content
Instagram Reels
Essential for polished workout content, product showcases and lifestyle integration. Instagram Reels reach a slightly older, higher-spending fitness audience. Ideal for supplement brands and premium activewear.
- Workout Reels and form tutorials
- Morning routine integrations
- Gym bag essentials and product showcases
- Before-and-after progress content
Fitness campaign
packages.
Built for fitness brands that want measurable outcomes. Whether you are launching an app, selling supplements or building an activewear brand, we have a package that fits.
Warm Up
- 10 fitness micro-influencers
- TikTok OR Instagram
- 30 pieces of content
- Campaign report
- Content usage rights (3 months)
- Dedicated campaign manager
Full Programme
- 30 fitness micro-influencers
- TikTok AND Instagram
- 90+ pieces of content
- Live reporting dashboard
- Content usage rights (12 months)
- Paid amplification included
- App install or sales tracking
Performance Max
- 50+ fitness micro-influencers
- Multi-platform strategy
- 200+ pieces of content
- Ambassador programme setup
- Ongoing monthly retainer
- Priority creator access
- Quarterly strategy reviews
Let us build your
fitness campaign.
Book a free strategy call. We will match your brand with fitness creators who inspire action and drive the downloads, sales and sign-ups you need.