Beauty Brand Marketing That Builds Trust.
We connect skincare, cosmetics and wellness brands with the micro-influencers their customers already follow. Authentic reviews, real routines, measurable growth.
Beauty buyers trust
people, not brands.
In beauty, the purchase decision is deeply personal. Consumers want to see products on real skin, in real routines, from people they trust. Micro-influencers deliver exactly that.
Trust Creator Reviews
92% of consumers trust product recommendations from micro-influencers over brand advertising. In beauty, trust is the entire purchase decision.
Return on Ad Spend
Our beauty campaigns deliver an average 6.1x ROAS. Creator content converts because it shows real results on real skin, not airbrushed studio shots.
Higher Engagement
Beauty content from micro-influencers generates 4.7x the engagement of brand-produced content. Tutorials, routines and honest reviews drive real interaction.
Discover Products via Creators
68% of beauty consumers say they first discovered their current favourite products through creator content on Instagram or TikTok.
Beauty brands we
have scaled.
From zero following to 50k engaged Instagram followers in just 4 months, with a waitlist for the second product drop.
We activated 35 skincare-focused micro-influencers to share their genuine experience with the brand's debut serum. Content included before-and-after routines, ingredient breakdowns, and honest 30-day reviews. The campaign built a waitlist of 2,400 for the next product launch.
A heritage cosmetics brand repositioned for Gen Z, driving a 180% increase in under-25 sales within 8 weeks.
We paired the brand with 28 Gen Z beauty creators who demonstrated the new product line through tutorials, get-ready-with-me content, and honest comparison reviews. The shift from polished campaigns to authentic creator content transformed brand perception overnight.
Built brand awareness from scratch to 1.8M monthly impressions through a sustained 3-month creator programme.
A phased approach with 40 creators across Instagram and TikTok, focusing on ingredient education and skincare routine integration. Content was repurposed for paid amplification, driving the ROAS to 7.2x across the full campaign lifecycle.
Where beauty content
drives sales.
The home of beauty content. Instagram Reels, Stories and static posts remain the primary discovery platform for skincare and cosmetics. Ideal for tutorials, flat-lays and before-and-after content.
- Get-ready-with-me Reels
- Skincare routine walkthroughs
- Before-and-after transformations
- Product flat-lay photography
TikTok
The fastest growing beauty discovery platform. TikTok drives viral moments and product sell-outs. Ideal for honest reviews, ingredient breakdowns and duet-style content that feels unfiltered.
- Honest product reviews
- Ingredient education content
- "Is it worth the hype?" formats
- Skincare routine ASMR
Beauty campaign
packages.
Built for beauty brands at every stage. From indie launches to established names looking to reach new audiences through creator-led content.
Glow Up
- 10 beauty micro-influencers
- Instagram OR TikTok
- 30 pieces of content
- Campaign report
- Content usage rights (3 months)
- Dedicated campaign manager
Full Routine
- 30 beauty micro-influencers
- Instagram AND TikTok
- 90+ pieces of content
- Live reporting dashboard
- Content usage rights (12 months)
- Paid amplification included
- Affiliate tracking setup
Brand Builder
- 50+ beauty micro-influencers
- Multi-platform strategy
- 200+ pieces of content
- Ambassador programme setup
- Ongoing monthly retainer
- Priority creator access
- Quarterly strategy reviews
Let us build your
beauty campaign.
Book a free strategy call. We will match you with creators who genuinely love your products and build a campaign around trust, not transactions.