Beauty Brand Marketing That Builds Trust.
We connect skincare, cosmetics and wellness brands with the micro-influencers their customers already follow. Authentic reviews, real routines, measurable growth.
Beauty buyers trust
people, not brands.
In beauty, the purchase decision is deeply personal. Consumers want to see products on real skin, in real routines, from people they trust. Micro-influencers deliver exactly that.
Reviews Beat Adverts
Beauty buyers lean on people they follow far more than on brand advertising. In this category, trust is the entire purchase decision.
Skin, Not Studio Lighting
Creator content converts here because it shows a product on real skin over real time, rather than an airbrushed studio shot.
The Sales Cycle Is Slow
Skincare is judged over weeks, so we brief for 30-day reviews and routine content rather than a single unboxing.
Claims Are Regulated
Cosmetic claims are policed. We brief creators on what can and cannot be said, and disclosure is never optional.
Beauty brands we
have scaled.
Seeding a debut product so honest reviews land the week it goes on sale.
Skincare-focused creators use the product for a month and publish before-and-after routines, ingredient breakdowns and honest reviews timed to launch week.
Reaching a younger buyer without alienating the existing one.
A creator mix chosen to speak to a new age bracket, run alongside existing brand channels so the repositioning is additive rather than a hard switch.
Where beauty content
drives sales.
The home of beauty content. Instagram Reels, Stories and static posts remain the primary discovery platform for skincare and cosmetics. Ideal for tutorials, flat-lays and before-and-after content.
- Get-ready-with-me Reels
- Skincare routine walkthroughs
- Before-and-after transformations
- Product flat-lay photography
TikTok
The fastest growing beauty discovery platform. TikTok drives viral moments and product sell-outs. Ideal for honest reviews, ingredient breakdowns and duet-style content that feels unfiltered.
- Honest product reviews
- Ingredient education content
- "Is it worth the hype?" formats
- Skincare routine ASMR
Beauty campaign
packages.
Built for beauty brands at every stage. From indie launches to established names looking to reach new audiences through creator-led content.
Glow Up
- 10 beauty micro-influencers
- Instagram OR TikTok
- 30 pieces of content
- Campaign report
- Content usage rights (3 months)
- Dedicated campaign manager
Full Routine
- 30 beauty micro-influencers
- Instagram AND TikTok
- 90+ pieces of content
- Live reporting dashboard
- Content usage rights (12 months)
- Paid amplification included
- Affiliate tracking setup
Brand Builder
- 50+ beauty micro-influencers
- Multi-platform strategy
- 200+ pieces of content
- Ambassador programme setup
- Ongoing monthly retainer
- Priority creator access
- Quarterly strategy reviews
Let us build your
beauty campaign.
Book a free strategy call. We will match you with creators who genuinely love your products and build a campaign around trust, not transactions.